Finding identity for a team dedicated to iteration and experimentation.
Brand & Naming
Cro Metrics uses a scientific process of iteration to quickly cycle through solutions that will enhance their client’s performance on the web. We wanted to capture that sentiment with the logomark that we dub the gauge. We wanted viewers to walk away with the sense of speed, measurement, and iteration. With the addition of motion, the logomark strengthens the concept of the scientific method and rapid experimentation.
Marketing & Language
Once we solidified their visual branding, it was time to put those graphics to action in their marketing materials. Cro needed a customized presentation template as well as environmental graphics for their events and trade conferences.