Making genetics based addiction treatment more personable.
Brand and Logo Design
Our task for Genovese Medical was to craft a brand that communicated personalized care and genetic based treatment. We approached this challenge in our brand discovery with the well-known phrase in therapy “The Road to Recovery” and discussed how Genovese’s philosophy affected that path. Using genetics, you can cut down the length of the recovery process by offering unique, personal care. For us the clearest symbol that represented that shortcut was a bridge.