Branding an online platform for the next generation of cyber guardians
Brand and Logo Design
A bright spot in our brand discovery with H&A was the value they place on the cyber security community. Their emphasis on open source resources and education was like the proverbial passing of the torch. We designed a logo mark that serves as a symbol of knowledge and enlightenment, while nodding to their client facing security services.
Language & Collateral
During our brand exploration we developed taglines that H&A could utilize to better discuss their services to potential clients. We then designed presentation decks, apparel, and other collateral to be used during conferences and other training engagements.
Many of the services that H&A provides are often abstract and intangible concepts. We designed a comprehensive collection of icons to help non security experts navigate their primary offerings.