H&A Security

Branding an online platform for the next generation of cyber guardians

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H&A is a leading firm in cyber defense and education, whose CEO is one of 14 Cyber Guardians in the world. They approached us to design a brand that communicated their definitive authority in the security field and a site that serves as a resource hub for future and inspiring cyber security experts.

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Brand and Logo Design

A bright spot in our brand discovery with H&A was the value they place on the cyber security community. Their emphasis on open source resources and education was like the proverbial passing of the torch. We designed a logo mark that serves as a symbol of knowledge and enlightenment, while nodding to their client facing security services.

This secondary logo was designed to resemble an institutional crest for instances where H&A would be emphasizing their educational and training services.

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Web & Development

We identified that their site needed to be two things: a client facing overview of their services and a hub for their expanding educational content. To solve this, we pitched  “The Academy” – a library of articles, videos, and open source code curated by H&A.

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Language & Collateral

During our brand exploration we developed taglines that H&A could utilize to better discuss their services to potential clients. We then designed presentation decks, apparel, and other collateral to be used during conferences and other training engagements.

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Iconography

Many of the services that H&A provides are often abstract and intangible concepts. We designed a comprehensive collection of icons to help non security experts navigate their primary offerings.