Stand out packaging and branding for a seasoned coffee roaster
Branding and Logo Design
The greatest challenge with branding Maquina was working with the company name (translated “machine” in spanish) to communicate the human aspect of coffee. Gabriel is involved with every step of the roasting process and we wanted to use the logo as an opportunity to demonstrate how his hand is the machine behind every drop.
Packaging & Labeling
Packaging is the keystone of every great coffee brand. We wanted to ensure that Maquina’s coffee bag had stand out sophistication and appeal with a primary focus on logo placement and label configuration. Maquina’s brand and packaging won PRINT’s 2018 Northeast Regional Award.
To highlight Maquina’s debut coffees we illustrated scenes from the origin country featuring the native producers handling coffee at various stages of the production process. We later translated these illustrations into postcards to promote his subscription services.
Apparel & Collateral
To reinforce brand awareness and customer loyalty, we continue to work with Maquina to develop a variety of apparel, patches, stickers, and coffee mugs.