Beverage rebrand for shelf presence and healthy consumers
We began with redesigning their logo by crafting a custom wordmark to read more legibly from afar. We subtly added both an almond and a drip to associate their logo to the primary qualities of their product for maximum brand association.
Label & Packaging
Origin Almond’s packaging was getting lost on the shelf set against bolder and more cohesive brands. We designed solid color labels with a unique almond shape that forms a wave of color on the shelf. The label shape also serves as a way to cover the natural separation of the beverage.
Icons & Color Palette
The wide range of natural ingredients in Origin Almond’s products could be confusing to consumers looking to identify the primary flavor. We illustrated an icon system and associated color palate that helps consumers decide which flavor they’d like to buy.